UNmotivated

You see them everywhere.  Photos of beautiful landscapes or happy people cover with sayings like “Dream Big” and “Keep Calm and Carry On”  or this:

Motivational posters are supposed to give you a feeling of hope and inspire you to do great things.  Well, maybe I don’t want to KEEP CALM!  Sometimes these posters are just annoying!  How nice would it be to one day see TRUE statements everywhere you look?  Something like, “Exercise sucks!”  That is why I chose to do this assignmentIt asked us to create an image and put a contradictory statement on top.   Basically, I created an anti-motivational poster. 

To do this, I used my new favorite app on my iPad, Canva (there is also a desktop version).  I chose Canva because it offers several FREE design templates for posters and a TON of copyright free images.  I followed these steps to create my poster and have included screenshots.  After logging into my account, I clicked on the link on POSTER under the Create a New Design tab.  I found the layout I liked then searched for the best positive photo I could find.  I drug the photo into the template, and adjusted the size to fit. 

Then I thought of the worst thing to tell a group of determined teen runners and inserted into the text box in the template.  I used a cheery font and placed the caption just below center of the photo.  By doing this, more of the facial expressions and body language is visible.  This makes the caption seem even more contradictory.

 

 

(I found the copyright free example of the positive motivational poster on the website Pexels)

Design Blitz Week 2

Everywhere we look, we can find amazing examples of good (and sometimes not so good) design.  Open the refrigerator and what do you see?  Jars, bottles, cartons with logos and pictures begging you to choose them.  Our mailboxes are full of advertisements, envelopes with company logos, fliers designed to capture our attention.  This week we were asked to complete a design blitz including pictures of items, logos etc. that represented four elements of design.  I chose the elements of design that really stand out to me when I look at labels and logos – symbols, color, typography and rhythm.  Rhythm surprised me the most because I have been reacting to it subconsciously.  After learning more about it, I am recognizing it everywhere.  See below what I think of these 4 elements.

Metaphors and Symbols:

http://IMG-6671_opt

Well I didn’t have to look far for this one.  The symbol of the apple has come to represent technology, innovation and status.  When we see the simple apple with a bite out of it, we immediately know the company it represents.  This symbol is among the most recognizable logos in the world and one of my very favorites.  I cannot help but get excited when I see a boxwith this symbol!  Check out other popular symbols at Change Conversations

Rhythm:

http://IMG-6670_opt

This seltzer can uses Rhythm in their logo.  It shows repetition, movement and pattern.  This is an example of Flowing Rhythm because the lines bend and curve. The lines are shaped and spaced to invoke a feeling of calm and flow.  When I stare at the center of this logo, I imagine sitting in the sand with big waves rolling onto the shore.  Check out more about rhythm in design from the Interaction Design Foundation.

Color:

http://IMG-6666_opt

Pepsi got it right when they chose the color scheme for their flagship product.  Their spot on use of the primary colors of red and blue, are not only aesthetically pleasing, they also evoke a feeling of patriotism.  Color is so very important in any design.  Choosing the right color can make or break the project.  The blog, 99 Designs gives a great explanation of what particular colors mean.  Blue, represents  trustworthiness and red symbolizes excitement.  Yes, I trust this can and am really excited to open it!

Typography:

http://IMG-6669 (2)_opt

This Michelob Ultra bottle is a great example of using typography to create an image and feeling.  It incorporates 5 different fonts and uses spacing and color to draw your attention to each element of the label.  The fancy script font gives an expensive feel to the logo.  I love the use of the script embossed M on the bottle.  Check out the blog The Daily Egg to learn more about things like white space, spacing, fonts and more.

 

Since 1965

For my 4 Star assignment I chose creating a simple logo.  My grandparents have owned an auto repair business since before my mom was born.  I wanted to create a modern, simple logo that also honored the business.  To do the project, I used the app Logo Maker.

It does not have many free templates, but had what I was looking for and offered customization. After choosing the template, I removed 2 of the photo layers and replaced the symbol with a simple red car.  I used Halvetica font because I learned it looks good on everything!  Using Navy Blue font for the company name helps it to pop.  The tag line in gray is subtle yet effective.

I believe the modern font style and photo with primary colors give an up to date yet classic feel to the logo.  The tag line “Since 1965” adds distinction and credibility.

final product

Paradise Found

A white sandy beach, bright blue water and a chair.  That is my idea of paradise.  About now, I could use a little beach therapy.  Since I am mid semester, I can’t leave but I can dream.  The Destination Postcard assignment hit the mark for me.  We were asked to find a picture and create a postcard by applying words over the picture.  Canva was the recommended tool.

I began by searching for stock images of sandy beaches.  Once I found my fave, I opened my Canva app on my iPad and searched for postcard templates.  I chose a cute FREE template then noticed that Canva has over 60,000 stock photos to use.  With the template open, I clicked where I wanted to place my photo.  I then chose the photo from their collection.  I populated in the template.  I cropped the photo to fit.  Next, I cleared the template text box, chose the font, color and size and added my wording.  I repeated the same process under the picture adding a location name.

I wish more people used real mail.  Receiving a postcard is simple for the sender and super special for the receiver.  It is nice to know someone took time out of their fun vacation to do something nice for me.  A text is nice but a card with a little handwritten note is the best

My Perfect Day

I love my grandparents and I love the beach.  My best day ever would be to go to the beach with my grandparents.  How fun would that be?!  That was my inspiration for this project.  For my design project, Are we there Yet, I was asked to change the concept of where I am and what I am doing.  I chose to use one of my new favorite apps, Photoshop Mix. I love this app because it gives you a large variety of stock photos.  I will explain the process and include screenshots for clarification.

I uploaded a picture of me with my grandparents and a stock photo of the beach into the app.   Then I used the cut out feature to take away the background around us.  The auto feature took away almost everything in the background and a little it of my head.  I then used the smart feature with add and delete to get us looking beachy. 

I will give you a couple of tips.  First, make sure that when you choose the photo that you are removing the background of, there is a strong contrast between the subject and the background.  In my case, my hair blended in with the brick wall making it hard to get a clean cut.  Second, it does take several tries and a steady hand to get it just right.  Be patient and don’t drink too much coffee before trying!  Once I was happy with the editing, I moved our image onto the beach in the perfect spot.  This was simple to do and fun to play around with different looks.  I was also able to use the tabs to resize the photo and adjust color and contrast.  Adjusting the color and contrast helped to make the separate images seamless.

final product

The finished product is my perfect day!

One Story/ Four Icons

This design assignment was one of my favorites since it had to do with film! The objective was to pick a movie and break it down into four elements and to have others guess what movie the icons represented.  I love classic movies and was excited to take one of my favorites apart and present it in a simple and clean way.

The first thing I did was logged onto The Noun Project, a free icon sharing website.  This site is filled with simple black and white icons that can be used for anything.  I searched for the items I wanted to use and downloaded them onto my computer.

Next, I opened up a Pages document onto my computer, and inserted the icons I downloaded.  They were quite big so I had to resize and position them in a way that looked and fit best.

After I had the icons in a good order, I then took a screenshot and cropped the rest of the screen out, leaving only the black icons against a white background. 

Can you guess what my favorite movie is?